16. Südostasienspiele

16th Southeast Asian Games for German-Speaking Schools — Visual Identity

Developed a cohesive branding system applied across wayfinding, event staging, merchandise, and printed/digital collateral for an international sports event hosted at GESS.

Wayfinding & Navigation

Created a clear navigation system for athletes and visitors, with bold, legible graphics to guide human flow across campus.

Accreditation & Access

Designed accreditation passes with consistent branding and functional clarity,
ensuring smooth entry for hundreds of participants.

Merchandise & Product Design

Extended the event identity into practical items like water bottles,
creating cohesion while offering athletes a lasting keepsake.

Atmosphere & Large-Scale Branding

Applied the identity to stage graphics and banners,
ensuring the branding held up at large scale and delivered visual impact during ceremonies.