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Gessy the Lynx

Expanded GESS’s school mascot into a series of merchandise and illustrated products, designed to engage students, staff, and the wider community.

The goal was to strengthen school identity through tangible, fun, and functional items.

Started with developing a visual style for the mascot that was adaptable across scales and products — keeping the design playful while staying on-brand.

Gessy Keychain

Acrylic Keychain

Gessy School Cone

School Cone used on First Day of School

Social media collateral to announce the School Cone

Gessy Totebag Mockup

Tote Bag for Students, Teachers and Guests

Gessy Luggage Tag

Luggage Tag

Gessy Drawstring Bag

Gessy Pattern for Students

Cup

Created merchandise that balances functionality with brand storytelling, ensuring items were desirable for both students and teachers.

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