PrettyFIT
Fashion Retail Campaigns & New Store Launch
Created digital and print campaigns for PrettyFIT, spanning regular promotions to the high-profile launch of their new Changi Airport store.
Brief
PrettyFIT needed branded visuals for ongoing campaigns and a major new store opening, with assets spanning online and offline platforms.
Role
Designed EDMs, social media posts, promotional posters, and launch materials including media kits and special social content for Changi.
Electronic Direct Mail (EDM)
Created clean, mobile-friendly layouts that highlighted new arrivals and promotions, balancing bold visuals with easy navigation for click-throughs.
Monthly Electronic Direct Mailer
Electronic Direct Mailer to existing customers
Designed a targeted EDM campaign for existing customers, showcasing the new outlet’s features and exclusive launch promotions to strengthen customer engagement.
Seasonal Campaign Posters
Each poster was crafted to reflect the freshness and vibrancy of the season, ensuring visual consistency with branding guidelines while drawing attention to seasonal promotions and collections.
By blending dynamic layouts, compelling imagery, and brand-aligned typography, the posters successfully communicated the brand’s stylish appeal and kept the seasonal campaigns engaging for customers.
Social Media
Produced a series of engaging visuals optimised for Instagram and Facebook, maintaining a cohesive look across grid and story formats.
Animated Instagram Story
Developed compelling advertisement to announce the grand opening, driving foot traffic and engagement.
Product Launch Posts
Planned photo series to advertise product launch on Instagram.
Press & Giveaway Collateral
To support PrettyFIT’s flagship launch at Changi Airport, I designed a suite of collateral that targeted both media partners and event attendees.
Free giveaway bag
Designed exclusive items for new customers to enhance brand loyalty and create memorable experiences.
Media Kit
Curated a polished and visually engaging media kit tailored for press and influencers to generate buzz and amplify the launch.