Seasonal Campaign Posters
Designed a series of seasonal posters for PrettyFIT, capturing the essence of Spring, Sales, and Summer while staying true to the brand's established identity. Each poster was crafted to reflect the freshness and vibrancy of the season, ensuring visual consistency with branding guidelines while drawing attention to seasonal promotions and collections.
By blending dynamic layouts, compelling imagery, and brand-aligned typography, the posters successfully communicated the brand’s stylish appeal and kept the seasonal campaigns engaging for customers.






PrettyFIT @ Jewel
PrettyFIT launched its new outlet at Jewel Changi Airport. To mark the launch of PrettyFIT’s new outlet at Jewel Changi Airport, I delivered a comprehensive suite of creative solutions that captured the brand's modern, stylish identity.

Electronic Direct Mailer to existing customers
Designed a targeted EDM campaign for existing customers, showcasing the new outlet’s features and exclusive launch promotions to strengthen customer engagement.

Animated Instagram Story
Developed compelling advertisements to announce the grand opening, driving foot traffic and engagement.

Free giveaway bag
Designed exclusive items for new customers to enhance brand loyalty and create memorable experiences.




Media Kit
Curated a polished and visually engaging media kit tailored for press and influencers to generate buzz and amplify the launch.