Health Tips Social Media Posts
As Covid-19 brought operations to a halt, the Chinese Swimming Club sought innovative ways to stay connected with its members.
Collaborating with the Lifestyle and Sports department, I helped spearhead a series of daily social media posts focused on health tips to keep members engaged and informed.
A simple quote to lighten up everyone's hope during dark times.
Fun and refreshing. The choice of colours were chosen to represent the sunny side of Vitamin C.
It was a challenge to animate exercise.
Exploring dynamic solutions, the marketing department opted for animated posts to capture the audience's attention effectively. Facebook 360 posts were also considered, inspired by successful examples from nearby shopping malls.
Tips regarding food, and what best than to have it shown in a bright kitchen setting?
Having to find an element that represents each tip.
Result: The campaign received positive feedback from management for its creative approach and member-focused content. Engagement between the club and its members increased, fostering a sense of community despite the temporary suspension of activities.