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Chinese Swimming Club
— Healthy Campaign
As Covid-19 brought operations to a halt, the Chinese Swimming Club sought innovative ways to stay connected with its members.
Collaborating with the Lifestyle and Sports department, I helped spearhead a series of daily social media posts focused on health tips to keep members engaged and informed.
A simple quote to lighten up everyone's hope during dark times.
Fun and refreshing. The choice of colours were chosen to represent the sunny side of Vitamin C.
It was a challenge to animate exercise.
Result: The campaign received positive feedback from management for its creative approach and member-focused content. Engagement between the club and its members increased, fostering a sense of community despite the temporary suspension of activities.
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